Interactive 3D Catalog for Hexagon

Challenge: What if users could easily navigate a catalog of complex industrial products with a highly intuitive, visual experience? That’s the question we addressed while developing a streamlined, user-friendly interface for Hexagon Manufacturing Intelligence’s product catalog. In this project, my primary role was to conceptualize and design the user experience, focusing on navigation, information flow, and interface enhancements to ensure the complex data was accessible and engaging.

I began by working closely with stakeholders to define core user needs and pain points, mapping out user flows that would make browsing and locating specific product information both simple and efficient. Recognizing the importance of reducing cognitive load, I structured a logical flow through the catalog, ensuring users could intuitively locate relevant product details at every step. To achieve this, I crafted wireframes and prototypes that emphasized seamless navigation and clear information hierarchy, with usability at the forefront of the design.

To bring the interface to life and further support user engagement, I integrated micro-animations, refined textures, and subtle lighting effects. These elements were designed to guide users’ attention intuitively and foster a more immersive experience. As a result, users could quickly access vital product details and make informed decisions, decreasing their dependency on personal support and increasing their confidence in Hexagon's offerings.

By focusing on usability, streamlined navigation, and intuitive flows, this reimagined product catalog not only facilitates easier exploration but also empowers users to make decisions more confidently, supporting Hexagon’s goal of increasing conversions through a user-centered digital experience.

• CLIENT: at Ginetta for Hexagon
• RELEASE DATE: September 2022
• TAGS: IA, UX, User, Testing, 3D Browser Experience, 3D Modeling, 3D Animation, Blender 3D, Maya, Cinema4D, Three.JS